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Benefits of Using QR Codes
The food and hospitality industry is beginning to recognize the opportunities presented by digital menus. Restaurants, food delivery trucks, smoothie bars, and cafes are swapping their menus for QR codes, allowing customers to view, order food, and pay directly on their smartphones safely and touch-free.
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Touch-Free Menus in Restaurants
Despite QR codes existing for decades, they became ubiquitous due to the outbreak of the coronavirus pandemic in 2020. QR codes offered a much-needed touchless solution and embraced the convenience and safety QR codes provided for numerous personal interactions.
This trend was most quickly adopted in restaurants: menu searching, scanning to order, and scanning to pay – all modernized the restaurant industry with a solution that protected customers and staff from contamination.
As COVID cases and fears of transmission through surfaces waned, are QR codes still relevant today?
Why QR Code Menus are Beneficial?
While COVID-19 gave a massive push to the adoption of QR code menus, there are several other advantages to QR-compatible digital menus beyond health and safety considerations. Here are some factors influencing the ongoing popularity of QR code menus:
Easily Update Menus
Physical menus are susceptible to normal wear and tear from any physical object. Similarly, restaurants with seasonal or continuously changing menus face huge headaches with the necessity of reprinting menus repeatedly. Digital menus overcome the costs and efforts of menu updates, reducing the workload for restaurant owners.
Enhances Customer Experience
QR code menus offer a self-service experience that many consumers appreciate, especially in today's tech-savvy society. QR code menus are easy to use on any device, allowing customers to engage with more than just a menu, connecting them with an ordering platform, photo galleries, social media, and reviews. Crafting a creative landing page from a QR code presents an opportunity to create an unforgettable experience.
Eco-Friendly
QR code menus are entirely digital, reducing the amount of resources consumed by restaurants. Particularly for restaurants that continually change offerings or adjust prices, QR code menus can reduce waste generated by restaurants.
Increased Table Turnover
Restaurants with fewer staff struggle to serve their customers on time. QR code menus aid in smoother restaurant operations by reducing interactions between staff and guests. Customers can easily make choices from the menu once seated, reducing wait times and easing the burden on staff.
Increased Efficiency
Overall, QR code menus have increased efficiency in most restaurants. From precise ordering to shorter wait times, from ordering on mobile devices instead of interacting with staff to automatic payment, restaurants have seen increased revenue and better customer satisfaction with the use of QR code menus.
